UNICORNFOR : Publisher

01HEALTHIER MEDIA ECOSYSTEMS

Monetization Support Utilizing the 1st Party Data Held by Media

By utilizing the 1st Party Data held by media, it is possible to deliver high-quality advertisements that harmonize with media and content. 1st Party Data is stored in UNICORN CDP (Customer Data Platform), where security is ensured through an advanced threat detection system and robust data protection capabilities. UNICORN bears the cost of using UNICORN CDP.

UNICORN’s purchasable monthly traffic amounts to approximately 1.5 trillion impressions. Because value is predicted for every impression, we draw not only on delivery within the systems each media operates independently but also on information obtained from other media likewise connected to UNICORN, achieving both appropriate ad delivery matched to the media and its content and the acquisition of high-quality users. Through ad delivery leveraging UNICORN [ FOR: Publisher ], we provide users with serendipitous encounters with services and products, enhance genuine advertising value, and raise revenue — realizing sustainable media growth.

Ad Placement Optimization Based on Attention Measurement Data from Lumen Research

Lumen Research measures and predicts how much attention consumers pay to advertisements using eye-tracking technology, and provides advertising strategies and effectiveness measurement methodologies designed to ensure that advertisements are genuinely noticed rather than merely displayed.

Many media outlets remain trapped in revenue models that increase ad placements to the point of obscuring content, generate page views from ad placements users cannot see, or adopt advertisements (ad mechanisms) whose behavior disrupts user actions and induces clicks. However, the more revenue is pursued through such methods, the more the user experience deteriorates, and the genuine advertising effectiveness that advertisers seek cannot be expected. Continuing such operational policies is likely to result in avoidance and exclusion by quality advertisers, a decline in the quality of deliverable advertisements, and a further decrease in users. Operational policies aimed at short-term revenue gains ultimately lead to deteriorating media revenue over the long term.

By utilizing the attention measurement solution provided by Lumen Research, we optimize ad placements, improve the user experience, and ensure the credibility of media in the eyes of advertisers. Furthermore, for ad placements that struggle to attract user attention, we propose data-driven improvements and optimize advertising across media operations in order to achieve a better user experience while maintaining revenue.

Valuable Matching Between Advertisers and Media, and Optimal Consulting

UNICORN aims to enhance the value of media (services) and maximize revenue. Because UNICORN maintains direct contracts with numerous web media outlets that have implemented Prebid.js and purchases ad placements (bidding via header bidding), it is able to deliver the high-quality advertisements users seek, matched to services (media) and content. This, in turn, enhances the value of ad placements and of the services (media) themselves.

Furthermore, UNICORN’s proprietary brand safety capabilities satisfy the standards established for internet ad delivery by major global corporations and brand advertisers operating under various restrictions. By fundamentally understanding the characteristics and strengths of each advertiser and medium, we are able to provide appropriate matching and optimal consulting, handling everything from strategy formulation to execution in an integrated manner.