UNICORN NARRATIVE.
Truths
Be sincere in all aspects, to everyone, to everything. These are the 9 truths that UNICORN holds dear.
UNICORN Narrative.
Truths
9 Truths that Broaden Possibilities
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01 Be Sincere 1080°.
Is pursuing one’s own interests detrimental to others?
Gaining something while other loses. There is no value nor future in that kind of work.
Be sincere in all aspects, to everyone, to everything. -
02 Systematizing New Tasks Creates New Value.
Work is a place to face the essence of things and create new values. To have more time to do so, it is vital to systematize routine tasks.
Your working time is to create inspiration for the people around. -
03 Discomfort Is a Sign We Can Grow.
If you sense something is not quite right, don’t overlook it or dismiss it, but be courageous and share it with others because it is a signal for innovation and a sign of opportunity.
Analyzing the causes of discomfort can be a source of growth for an organization or business. -
04 Asking Many Questions Helps the Team and Yourself.
Ask anything about your worries and doubts.
Ignoring it eventually makes asking for help difficult, which can hinder your growth. As others may have similar questions, asking questions can solve both problems, resulting in growing together.
Voice your minds boldly, for you and your team. -
05 Consideration in Every Matter Transforms Relationships.
Having a sense of responsibility in your job and life can transform the environment and lifestyle.
You may be the one limiting yourself, not others.
Therefore, take any job responsibly regardless of your role. -
06 Any Reaction Can Encourage Someone.
Zero reaction is a type of nonverbal rejection. Even though you may have inwardly thought it well, the other person may have felt rejected.
In action, there is reaction.
Your reaction can encourage someone and boost their motivation. -
07 Cheering People of Action Will Inspire Others to Do So.
It is brave enough to put unknown things into action.
Which is why if we cheer them up, people of action will increase, the cycle of implementation will accelerate, and the business and everyone will grow. -
08 Pursue the Essence when All Is Well; New Paths Will Open.
Knowledge and experience sometimes make people biased.
When all is going well, reexamine the essence of things.
“What was the real objective?” “What was the result you initially aimed for?” New answers and potentials expand from there. -
09 Reflect on the Intention. That and Your Belief Are What Inspires.
Contemplate on the intention of your actions.
Not what to do, but why you are doing it. That and your belief are what inspire people to act voluntarily. -
++ To be continued.
UNICORN Narrative.
MISSION
[ UNICORN Narrative. ]
Worthless advertising, ingenious tactics, and the many values once taken for granted. We redefine digital marketing.
PLATFORM
[ UNICORN Narrative. ]
We will re-examine. Digital marketing had lost marketing thinking due to a fixation on superficial numbers.
BELIEVE
UNICORN | UNICORN Narrative.
'Believe' is the word — the key — that embodies UNICORN's reason for existence and expands the potential of many individuals.
CULTURE DECKUNICORN
Culture Deck
The Culture Deck articulates UNICORN's purpose for existence, the journey we have taken thus far, our regard for the colleagues with whom we work, our perspective on stakeholders, the truths we hold dear, the ideal vision of the digital advertising industry and the destination UNICORN aspires to reach, as well as the potential inherent within every individual.
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