MISSION
Why UNICORN Exists
To unleash the possibilities of everyone involved in digital marketing
UNICORN uses machine learning to enable predictions for the future of ad delivery. We aim to realize the true form of marketing, in which people can focus solely on thinking.
We automatically manage the work in digital marketing processes that people should not have to do, reducing inefficient routine tasks across the industry. We thoroughly eliminate worthless ads from fraudulent delivery. We deliver thoughtful ads as information worth encountering to the users they should have reached in the first place.
So that advertising can be reborn as something freer and more influential. UNICORN will become a new compass for the future.
REDEFINE DIGITAL MARKETING
To be a platform that can give people insights
To deliver the true value that advertising should embody, UNICORN redefines the digital marketing operational processes that have long been sustained through manual work, creating an environment where people can focus solely on the process of giving form to the ideas they should be working on. To deliver this true value, we want marketers themselves to concentrate more on marketing—building a foundation that allows not only UNICORN but the entire industry to scale. We unlock the full potential of our advertisers’ business growth and provide users with serendipitous encounters. And we free marketers from the spell of numbers, offering the insight needed to reclaim a marketing mindset.
PLATFORM CIRCLE
UNICORN Circle
UNICORN’s Cycle to Create a Right Advertising Experience
UNICORN has explored every possibility to deliver the right encounters between users and advertisers. What we arrived at is a circulation model in which two interconnected cycles—centered on meaningful data—reinforce each other:the cycle of reaching only those who need the adandthe cycle of contributing to advertisers’ business growth. We believe this circulation model—where the cycles that generate core value flow into one another—is essential, and we have defined it as the UNICORN CIRCLE.
Reach Users Relevant to Ad
01
Vast reach through countless ad spaces
02
Elimination of meaningless traffics
03
Match performance by Impression
Contribute to Advertisers’ Business Growth
04
Increase in customer LTV （Life Time Value）
05
Growth in advertisers’ businesses
06
Learning of winning patterns
MARKETING IDEAS
Essentially
Maximizing Advertisers’ Business Growth with Essential Marketing Ideas
By Approaching the Market with Essential Marketing Ideas, We Contribute to Advertisers’ Business Growth.The number of users reached through the conventional market approach is a fraction of UNICORN’s user reach. Our ideal approach is to expand the ad reach to multiple segments, including potential customers, by changing our appeal; which as a result, helps us contribute to advertisers’ business growth.
Contribute to Advertisers’ Business Growth
01
Active Audience (conventional and UNICORN reach)
game title or product, company, brand name, etc.
02
Potential Audience (conventional and UNICORN reach)
appeal A (past successful cases)
03
Untapped Audience (only UNICORN’s reach)
appeal B / C / D / E / F / G / H / I / J / K / L / M / N / O / P / Q / R / S / … / Z
To Grow with Advertisers by Not Being Consumed with Superficial Numbers but Aim for the Essence of Digital Marketing
Focusing only on increasing sales can lead to deceitful ads. And if we focus only on superficial numbers, we may achieve our short-term revenue. However, in the long run, it will not only hurt the users but also the growth of businesses. UNICORN had been able to draw a correct growth curve as a result of our commitment to pursuing real values for users and advertisers. We will continue to strive to create a proper, serendipitous advertising experience for users and to bring intrinsic values.
MARKETING PLATFORM UNICORN
UNICORN Overview
UNICORN is a marketing platform (DSP) that uses RTB (Real-Time Bidding) to automatically bid at the optimal price. We accurately evaluate and analyze delivery data, combining machine learning with our proprietary delivery logic to deliver valuable ads to the users who need them.
OUR SALES PARTNERS
OUR DISTRIBUTION PARTNERS
INQUIRYApplication
Inquiry (Applications to UNICORN)
Please use this form for UNICORN service applications (advertising placements), publisher registration applications (media and SSP), interview requests, press release inquiries, event and campaign information, recruitment, and other inquiries.
